A guide to website hosting and ecommerce

Introduction

Though your business is small, the Internet allows for big ambitions. The Internet levels the playing field for your business and lets you compete with bigger businesses, reaching customers around the world who can conveniently buy from you 24 hours a day.

But the Internet world is competitive, so growing your business and increasing your profits online requires careful planning. For every successful e-commerce businesses, there are many others that fail because they have not addressed the basic risks and pitfalls along the way. This website provides a short guide to make sure your web business is based on a solid foundation.

Establish your identity.

The right domain name, or URL, can make the difference between a memorable e-commerce identity or getting lost in the online crowd.

Find the right online home.

For brick-and-mortar stores, location is everything. Your e-commerce business requires the same also. Purchase and set up your own Web server, or find a home for your site with the right Internet Service Provider or Web host.

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