A guide to website hosting and ecommerce

Secure Your Site

Your Internet identity is established. Your site built and hosted. It's now the time to turn your online store into a thriving e-commerce business. To do it, you must win your customers' trust. Eighty-five percent of Web users surveyed reported that a lack of security made them uncomfortable sending credit card numbers over the Internet. Merchants who can win the confidence of these customers will gain their business and loyalty — and an enormous opportunity for grabbing market share and expanding sales.

With your Internet identity

In face-to-face transactions, security is based on physical cues. Consumers accept the risks of using credit cards in places like department stores because they can see and touch the merchandise and make judgments about the store. Over the Internet however, those physical cues are not present. It is therefore much more difficult for customers to assess the safety of doing business with you. Also, many serious security threats have emerged:

Spoofing

The low cost of Web site creation and the ease of copying existing pages makes it extremely easy to create illegitimate sites that appear to be operated by established organizations. Con artists have illegally obtained credit card numbers by setting up professional-looking Web sites that mimic legitimate businesses.

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